Everyone on the growth team, working from the same numbers.
Performance marketers, creatives, analysts, engineers, actuaries and the people who run the phones all see the same customer, valued the same way. Here's what changes for each of them.
Bid on what a policy is worth.
You live in the ad platforms, and they only see as far as the lead. Fountlabs shows you what every campaign, ad set and keyword wrote in policies and margin, and sends that value back to Google and Meta so their bidding chases customers who bind and stay.
- Cost per bound policy and 3-year value by campaign, ad set and keyword
- Policy value sent back to Google and Meta as offline conversions
- Bid and budget tests with limits on spend and loss ratio
- A warning the morning a partner's lead quality drops
| Source | Costs | Worth | Margin |
|---|---|---|---|
| Brand search | $12 | $210 | +$198 |
| Safe Driver Search | $38 | $170 | +$132 |
| Comparison sites | $41 | $86 | +$45 |
| Meta prospecting, Texas | $29 | $24 | -$5 |
| Lead partner B | $18 | $9 | -$9 |
Know which creative brings in customers who stay.
Click-through rate tells you what caught an eye. Fountlabs ties every creative and message to the policies it wrote and how they held up, so you can see which ideas bring in careful drivers and which ones fill the funnel with people who cancel.
- Every creative linked to the policies, premium and retention it produced
- Fatigue spotted on value per impression, before clicks fall away
- Message tests judged on 3-year value per policy
- The history of what was tried, kept in the ledger
| Creative | CTR | Value | |
|---|---|---|---|
| "Switch in 5 minutes"Video, Meta | 2.9% | $610 | Cancels early |
| "Rewarded for careful driving"Video, Meta | 1.4% | $1,240 | Best value |
| Bundle home and autoStatic, Meta | 1.1% | $1,410 | Best value |
| Price comparison carouselCarousel, Meta | 2.2% | $780 | Watch |
| Safe Driver headline BSearch, Google | 6.8% | $1,120 | Healthy |
Hand the reporting queue to agents that use your definitions.
Most of your week goes on pulling the same numbers in slightly different ways. The agents take the routine questions, show their working so you can check it, and leave you the hard ones: why the leads are down, and what to do about it.
- Answers with the query, the definition and the freshness behind every number
- Reports that keep their numbers as they were written
- Experiment design, sample sizes and readouts done for you
- The ledger to check before anyone asks why a number moved
Safe Driver Search wrote the most profitable business, 412 policies at $198 each with a projected loss ratio of 0.58. Meta prospecting in Texas is close behind on cost, but those policies are cancelling faster.
Want me to turn this into a report for Monday's meeting?
Stop being the bottleneck, and stop paying for the same query twice.
Every new AI tool wants a connection to your warehouse and then runs the same expensive scans over and over. Fountlabs agents build pipelines inside the platform for the questions that keep coming up, and your team reviews them like any other code before they run on a schedule.
- Pipelines that are visible, versioned and reviewed before they're scheduled
- Incremental refreshes, so the warehouse reads only new rows
- One place for definitions, instead of one per dashboard
- Connectors run and monitored by us, with freshness on every source
| policy_value_dailyBuilt by an agent, approved by Priya | $0.42 | Refreshed 06:00 |
| lead_partner_qualityBuilt by an agent, approved by Priya | $0.18 | Refreshed 06:05 |
| creative_to_policyBuilt by an agent | $0.31 | Waiting for review |
| call_value_scoresBuilt by your team | $0.09 | Refreshed 05:50 |
See the risk marketing is writing before it shows up in the loss ratio.
Everything in insurance sits downstream from marketing. Fountlabs puts your pricing and retention models to work at the top of the funnel, so you can see the mix each channel is bringing in and set the limits that tests and AI assistants have to respect.
- Expected value and loss ratio by channel, partner and audience
- Appetite limits that experiments and assistant quoting can't cross
- Model values checked against what actually renewed and claimed
- A shared view of a customer's worth that marketing actually uses
Defend the budget in the language your CFO already uses.
You're asked to grow the book and hold the loss ratio at the same time. Fountlabs gives you one page that says what needs attention today, a brief before your first meeting, and a record of every decision and what it did, so the quarterly review writes itself.
- Business health on the numbers you run the business on
- A morning brief in plain language before your first meeting
- Every budget move and its result, ready for the board
- Growth measured in policies written and margin kept
Yesterday wrote 61 auto policies at $204 each, better than your target. Home was quiet.
Florida lead volume on Meta dropped 23% after the weekend. Spend is flat, so it looks like the audience. The detail is one click away.
One number is on hold. Home leads from comparison sites are waiting on a late partner feed, so they haven't been judged yet.
Know which conversations are worth the most, and answer them first.
Not every call is worth the same. Fountlabs scores inbound calls and leads on expected value so your best agents get the best opportunities, tests speed-to-lead changes, and hands customers over cleanly when an AI assistant brings them to you.
- Calls and leads ranked by expected value as they arrive
- Speed-to-lead and call-back tests measured on binds and retention
- Clean hand-offs from AI assistants to your agents
- Call outcomes joined to the campaigns that drove them
| Route | Quotes | Binds | Cost to acquire | Value per bind |
|---|---|---|---|---|
| Chat assistants | 1,180 | 214 | $190 | $1,180 |
| Browser agents | 640 | 97 | $215 | $1,060 |
| Assistant to your call center | 210 | 61 | $310 | $1,310 |
| Paid search, for comparison | 4,120 | 412 | $435 | $1,120 |
Seven jobs, one view of the customer.
Each role leans on different parts of Fountlabs, and they all read from the same data, the same definitions and the same value of a customer. That's what stops the Monday meeting turning into an argument about whose number is right.
| Marketing analytics agents | Structured experimentation suite | Audience management | Agentic commerce | Growth signals | Marketing ledger | Profitability layer | Data layer | |
|---|---|---|---|---|---|---|---|---|
| Performance marketer | ||||||||
| Creative team | ||||||||
| Growth analyst | ||||||||
| Data engineer | ||||||||
| Risk and pricing analyst | ||||||||
| Head of growth | ||||||||
| Distribution and call center |
A solid dot is a capability that role leans on every day. A ring is one they use often.