The growth operating system for insurance.
Eight capabilities on one set of customer data, one record of every marketing decision and one view of what every customer is worth. Use all of it, or start with the part you need most.
Data layer
The customer data platform underneath it all. Every source joined up to the person it belongs to, and the pipelines agents build so the same expensive query never runs twice.
See data layerOvernight, agents work out what moved and why, from your data and the ledger, and write it up.
Marketing analytics agentsEverything sits on what a customer is worth.
Most marketing tools start from the campaign and count what happened inside it. Fountlabs starts from the customer and what they're worth to your book, and builds up from there.
That's why the agents give better answers than a general AI plugged into your CRM, why a test can be called on policy economics months before the claims arrive, and why an audience can carry a price.
Every source, joined up to the customer.
Ad platforms, CRM, call center, web, quotes, policies and claims, connected and matched to the person they belong to. Our engineers do the plumbing with yours, and everything above it works from the same picture of the customer.
| Google AdsAd platform | Synced 40 min ago |
| Meta AdsAd platform | Synced 1 hr ago |
| SalesforceCRM | Synced 2 hr ago |
| GenesysContact center and transcripts | Synced 15 min ago |
| Policy adminPolicies, quotes and claims | Synced 30 min ago |
| Comparison site feedBought leads | Today's feed is late |
| SnowflakeYour own tables | Synced 3 hr ago |
What every click, lead and call is worth.
Your pricing, retention and loss models, brought into marketing. Every step a customer takes gets an expected value in near real time, so you know what you're buying while you're still buying it.
| Source | Costs | Worth | Margin |
|---|---|---|---|
| Brand search | $12 | $210 | +$198 |
| Safe Driver Search | $38 | $170 | +$132 |
| Comparison sites | $41 | $86 | +$45 |
| Meta prospecting, Texas | $29 | $24 | -$5 |
| Lead partner B | $18 | $9 | -$9 |
Every decision, and what it did.
Budget moves, campaign changes, tests, pauses and audiences, recorded with who made them, why, and what happened to policies and margin afterwards. The agents read it before they answer.
A team that works while you don't.
Agents that run on schedules you set and know your definitions, your channels and what your team has tried. By Monday morning the briefs are written, the forecasts are updated and anything that went wrong has been diagnosed, with a fix waiting for your yes.
Tests judged on the book, with limits.
Design, run and enforce your marketing tests in one place. Every test is judged on what its policies are worth and stops itself the moment it crosses a line you set.
Audiences priced on their members.
First and third-party audiences stored together and valued on the business they're likely to write. Describe who you want, see who's in it and send it once your team says yes.
Quote and bind through AI assistants.
Let the assistants your customers already use find your products, quote and bind on your terms. Every sale lands in the same data and is valued the same way as the rest of your marketing.
Alpha InsureCo can cover you for $112 a month with a $500 deductible, including the disclosures they require me to show you. Want me to open the page where you confirm and pay, or would you rather speak to someone first?
CMOs and heads of growth
See which marketing is growing a profitable book, and defend the budget in the language your CFO already uses.
Media and channel teams
Know what a click, lead or call is worth before you bid on it, and test changes with limits that protect the book.
Analytics and data teams
Hand the reporting queue to agents that use your definitions, and spend your time on the questions that actually need you.
Actuarial and finance
Everything in insurance sits downstream from marketing. Put your pricing and retention models to work at the top of the funnel, where most of the economics are decided.