Audiences priced on what their members are worth.
Fountlabs stores your first and third-party audiences alongside everything else you know about the customer, so every segment is built, sized and valued on the business it's likely to write, and sent to your channels once your team approves it.
Say who you want. Fountlabs builds it.
Describe the audience in the words you'd use with your team, “careful drivers in Texas who've renewed at least once, and nobody we're already prospecting on Meta”, and Fountlabs builds the segment from your policy, quote and customer data. Every rule is shown in plain language and you can change any of it.
- Built from policies, quotes, calls, claims and marketing touches
- Sized and valued before it goes anywhere
- Browse the people inside it before it's sent
Your data and outside data, in one place.
Your own data tells you who your best customers are. Third-party data helps you find more of them. Fountlabs keeps both together, matched to the same people, so you can see which outside data actually improves an audience and which only makes it bigger.
Because every audience carries an expected value per person, you can compare segments the way your actuaries compare risks, and put budget behind the ones that pay.
| Your policyholdersFirst party, from policy admin | 31,420 |
| Quoted in the last 12 monthsFirst party, from your quote engine | 12,960 |
| Called but didn't buyFirst party, from your call center | 2,240 |
| Household and vehicle dataThird party, matched to the above | 38,700 |
Lookalikes seeded by your best customers
Start prospecting from the policyholders who renewed and claimed least, and leave the one-month cancellations out of the seed.
Suppress the people you already insure
Keep current policyholders out of prospecting by product and policy status, so you stop paying to acquire customers you already have.
Win back the ones who nearly bound
Find people who got to a quote and stopped, by product and by where they dropped off, and bring them back with the right message.
Renewal and cross-sell lists
Spot policyholders heading into renewal with a higher risk of leaving, or who look ready for a second product, and hand them to the right team.
Nothing goes out without a yes.
An audience only reaches your ad accounts when a person on your team approves it. You see the size, the rules, the value and the destination before anything is sent, and every approval goes in the ledger, so compliance and your media team always know what went where. When results come back, you see what each audience wrote and what it was worth.
Part of one system.
Audiences are built from the data layer, priced by the profitability layer and tested like anything else. What each one wrote, and what it cost, goes in the ledger.
Audience management
Your own customer data and third-party data in one place. Every audience is built, sized and priced on what the people in it are likely to be worth to your book.