Acquire high-value
insurance leads

through insurance-aware lead targeting

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Generative Actuarial Intelligence™

the FountAI

Generative Acquisition Platform (“GAP”)

GAP is an AI-powered insurance marketing platform that generates, optimizes and executes multi-channel digital marketing campaigns to maximize your return on ad spend.

Using actuarial science and GenAI, FountAI is able to assess insurance risks and profiles using limited data at the top of the acquisition funnel. GAP uses this information to identify high-value, low-cost insurance audiences across distribution channels.

Using granular lead targeting and personalized ad generation, GAP dynamically produces marketing campaigns to engage and convert your chosen insurance audiences.

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Increase Revenue

  • Target high CLTV leads
  • Increase conversion rates
  • Increase campaign velocity

Decrease Cost

  • Optimize ad spend
  • Reduce insurance loss rates
  • Increase analytics efficiency

Control Risk

  • Assess risk top of funnel
  • Target specific risk profiles
  • Monitor risk inflows
Management Team
7+ Years of Building Risk and Insurance Technologies Together
Henk van Biljon
Co-Founder, CEO
Actuary & Data Scientist
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Sheldon Irwin
Co-Founder, CTO
Software Engineer & Data Scientist
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Get in touch with us
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