Process
How Fount works
Unify your data
Connect all your marketing, customer, and insurance data sources. Fount creates a unified view of your policyholders across the entire journey - click, lead, quote, call, bind, claim, cross-sell, renew, re-rate, churn and win-back.
AI analyzes & acts
Our AI agents analyzes campaign, audience and creative performance, scores leads, forecasts economic impact and identifies and segments audiences - all based on true insurance context.
Activate & optimize
Deploy and activate signals, events, audience segments, reports and workflows across your channels and feed back results to improve your results.
Listen, report & collaborate
Collaboratively share insights, reports, workflows and audiences across your agents and team within the platform. Our agents are always on, analyzing, learning and monitoring your efforts so you know what's working and what's not without having to ask.
Three components, one unified platform
Core CDP
Foundational data infrastructure that unifies customer and marketing data
Ingests, unifies and analyzes disparate customer data to provide centralized intelligence for marketers and AI agents. From digital touchpoints to core insurance data.
Learn more →Marketing Agents
AI agents that work alongside your marketing team
Specialized AI agents bring unique capabilities to supercharge insurance marketing. From strategic planning to execution and optimization, they work as your extended team.
Learn more →Marketing Colab
Social collaboration layer connecting teams and AI agents
Collaborative workspace where marketing teams and AI agents share insights, coordinate campaigns, and turn data into coordinated marketing action through @mentions and asset sharing.
Learn more →
We combine the power of Agentic AI, marketing technology and actuarial science to deliver unprecedented insights into your insurance marketing efforts - and help you drive profitable growth, not just volume.
Driving your marketing efforts to be:
Smarter
- Understand every marketing action and datapoint in the context of insurance economics
- Use unstructured data like call center transcripts, quote information and chat interactions to understand customer intent and behavior
- Enrich and segment audiences using insurance and 3rd-party data using the insurance signals that matter most
Built Different for Insurance Marketing
Six principles that guide everything we build.
Insurance First, Insurance Focused
From policy chaining and rating factors to call center transcripts, lead buying and embedded distribution partners-Fount is built for the data and decisions that matter uniquely in insurance marketing.
Complex Features Made Simple
We enable everyday marketers to use complex identity resolution, list creation, predictive analytics and audience segmentation technologies through natural language and intuitive workflows-no data science degree required.
Unify Data, People and AI - not just Data
We bring together siloed data AND siloed users across marketing, data, analytics and product. Our platform isn't just about connecting data sources-it's about connecting teams to work collaboratively on shared insights alongside AI.
Task-Focused AI, Not Another Chatbot
Each AI functionality is designed to own and accelerate real marketing tasks-not gimmicky chatbot capabilities. Our AI takes on marketing tasks like reporting, creating audience lists, monitoring campaign performance, lead scoring, optimization and more.
Modular & Composable Architecture
Our platform provides you with only what you need, as you need it. We understand our clients already have platforms and capabilities that work for them. Our flexible data and feature architecture allows for tailored adoption, so you can use Fount for what you need most.
Open, Transparent & Accessible Data
Moving beyond the era of walled gardens and black-boxes, we create transparency in data and insights so teams can trust, verify and own their marketing decisions with full visibility.
Ready to learn more?
Schedule a meeting with our team to see how Fount can help you drive profitable growth.