Built for carriers and MGAs. Shaped around your team.

Some insurers have a strong marketing team that needs better tools. Others need a partner who'll run acquisition with them. Most sit somewhere in between, and we'll design around where you are.

Your team runs acquisitionTechnology partnershipFountlabs and our engineers make your strategists and analysts faster. You keep every decision.You run it, we fill the gapsSomething in betweenWe bring tools and people where you're thin, and help you build the skills in-house over time.We run it with youGrowth partnershipOur insurance marketers and data scientists own acquisition on Fountlabs, accountable to policies written.
Technology Partnership

Get more done with AI, without adding headcount.

For insurance carriers and MGAs with established marketing organizations. Your strategists and analysts keep full ownership of direction and decisions. Fount provides Fountlabs, the growth operating system, with the data infrastructure and implementation support to move faster and hand off the work a machine can do.

What's included

  • Marketing analytics agents for analysis, reporting and monitoring, built on your policy, CRM and behavioral data
  • Attribution tied to binds, renewals and loss ratios, not just clicks
  • The profitability layer, experiments and the marketing ledger, so every budget move and test is measured on the policies it brings in
  • Custom integrations with your existing data and marketing systems
  • Support on custom use cases to get faster results on your unique challenges
  • Implementation support, team training and use-case driven feature development
  • Dedicated customer success and quarterly business reviews

Right for you if

  • Your team spends too much time on manual reporting, audience list pulls and data prep, and not enough on strategy
  • Your attribution stops at the lead, and you need to see the full path to bind, renewal and profitable policy
  • You want to adopt AI without disrupting your existing team structure or agency relationships
Growth Partnership

We run your customer acquisition, using AI and insurance data science.

For insurance carriers and MGAs with lean marketing teams, or none at all. Fount's insurance marketing specialists own your acquisition strategy and execute it on Fountlabs. You get full visibility into every decision and the data behind it, without the overhead of building the capability in-house.

What's included

  • A dedicated Fount marketing team owning the marketing functions you need to grow
  • Data scientists and engineers working alongside your team, sharing the work and the results
  • Campaign planning, media buying and day-to-day performance management
  • Audiences built from your policy, CRM and behavioral data
  • Bind-level attribution and weekly performance reporting
  • Full access to Fountlabs for your team
  • Ongoing capability building and knowledge transfer to your team

Right for you if

  • You need to grow bound policies but don't have the in-house depth to run data-driven acquisition
  • You want a partner accountable to policy growth, not just lead volume or media spend
  • You're launching a new line of business, entering new geographies, or preparing for a significant growth push
Find your fit

Which is right for you?

We design a partnership around your actual team size, data maturity and growth goals, and it can change as you grow.

Technology Partnership

  • Your team already runs acquisition, and you want them to move faster
  • You want full control over strategy, vendor relationships and decisions
  • Your team spends its time on data work instead of strategy

Something in the middle

  • Your marketing function is small but growing and needs both tools and execution support
  • You want to build in-house capability over time, not permanently outsource it
  • The right structure will evolve as your team and data maturity grow

Growth Partnership

  • You have limited in-house acquisition capability and need to grow bound policies now
  • You need a partner accountable to outcomes, not one that reports on clicks
  • You want to scale without building a large internal marketing organization

Not sure which fits? Ask us.

See Fountlabs