The foundational data infrastructure that powers intelligent marketing decisions
Fount Core CDP ingests, unifies and analyzes your disparate customer and marketing data to provide a centralized store of intelligence for your marketers and our AI Marketing Team to take data aggregation, reporting, analysis and activation from days to minutes
Dynamic customer data ingestion with AI-powered insight extraction
Our advanced data unification engine captures every customer interaction across your insurance ecosystem, from the first click or call to initial quotes to policy binds, claims processing, and renewal conversations. Using LLM analysis, we transform unstructured data into actionable customer insights while building a single source of truth for intelligent marketing decision-making.
Comprehensive capture of website visits, page views, form submissions, search queries, and user behavior patterns across your digital properties.
Dynamic tracking and ingestion of agent calls, service center interactions, chat sessions and email exchanges to extract customer intent, preferences, affinities, concerns, and buying signals that feed directly into the Fount user graph.
Live integration with Google Ads, Meta Platforms and other advertising platforms to capture campaign performance, audience data, conversion tracking, and attribution metrics for comprehensive marketing intelligence.
Up to date feeds from your policy management and claims processing systems capturing quotes, applications, binds, endorsements, cancellations, claims intake, processing status, adjuster notes, and settlement information.
Seamless connection to third-party identity resolution providers and industry databases for complete customer context.
AI analysis of customer service calls with sentiment analysis extracts product preferences, buying stage, lead qualification and other insights that feed into our user graph.
LLM-powered analysis of customer emails and other text interactions extract intent, preferences, affinities, concerns, and buying signals that feed directly into the Fount user graph.
Through unifying and analysing structured and unstructured data, we identify buying stage, product interests, price sensitivity, customer affinities, and product interests to update customer profiles and lead scores for intelligent marketing.
Comprehensive marketing analytics with multi-touch attribution, automated reporting, and insurance-specific performance metrics
Go beyond basic campaign reporting with enterprise-grade analytics that provide deep insights into audience, channel and campaign performance, customer acquisition costs, attribution modeling, and revenue optimization across all channels and touchpoints.
Monitor campaign, channel and ad spend, impressions, clicks, and CPM, CPC, CPL and CAC metrics across all channels with automated updates and trend analysis.
Track conversion rates, deal volumes, policy sales, and revenue attribution with detailed breakdowns by campaign, medium, and audience segments.
Compare performance across paid search, social, organic, direct, and other channels with interactive visualizations and smart filtering capabilities.
Track and attribute prospects at a channel, campaign and adset level from first touch to policy bind, claim, renewal and beyond, with custom attribution windows for complex insurance sales cycles.
Understand your key metrics such as Cost per lead (CPL), customer acquisition cost (CAC), lifetime value (CLV), premium ROAS, and policy retention metrics relative to your business goals.
Build behavioral and demographic segments with insurance context, then activate across paid media, email and soon voice AI
Create sophisticated audience segments based on engagement patterns, product interest, affinities, insurance behavior, risk profiles, and other data points. Our platform combines first- and third-party data with advanced analytics to build the audiences you need using natural language.
Group customers by engagement patterns, customer stage, location, customer demographics, quote behavior, claims history in seconds and activate across channels.
Create segments based on lead scores, risk assessment, assessed coverage needs, and lifetime value for targeted media spend and engagement that drives value.
Segment customers by where they are in the insurance journey: prospects, new policies, renewals, or lapsed customers.
Sync audiences to Facebook, Google, LinkedIn, and other advertising platforms with automatic lookalike audience creation and real-time optimization.
Push audiences to email marketing platforms with automated sync, personalized messaging, and performance tracking.
Activate audiences through AI-powered voice campaigns with personalized messaging and automated follow-up sequences.
Prospects with high predicted lifetime value based on demographics and behavior
Current customers at risk of not renewing their policies
Customers likely to purchase additional insurance products
Prospects who started but didn't complete quote process
Prospects showing behavior indicating readiness to switch insurers
Customers experiencing major life changes affecting insurance needs
Understand audience, channel and product behavior to drive acquisition based on true insurance metrics to drive lifetime customer profit, not short-term conversions prone to churn and adverse risk selection
Understand the insurance attributes and acquisition economics of different channels, ads and audiences. Understand the expected Policyholder Lifetime, Expected Premium, Cross-Sell opportunities, CAC, CLV, and Net Acquisition Profitability of different audiences BEFORE spending more acquisition dollars.
Predict customer lifetime value based on demographics, behavior, and risk factors
Calculate potential premium revenue for each prospect segment
Analyze historical loss patterns for audience segments to understand the impact of your acquisition strategy on claims
Measure true ROI by combining premium, claims, administrative expenses and acquisition costs
Rapid lead analysis applies conversion, churn, risk and profitability models to individual leads as they are generated to determine their value and potential for acquisition to inform audience segmentation, bid prices, sales outreach and other acquisition decisions.
As each lead converts, rapidly apply our Insurance Value Analytics models to calculate their segment assignment and activation priority. This allows for immediate personalization and optimized marketing spend allocation.
Rapidly apply Insurance Value Analytics models to each lead in calculating lifetime expectation, premium potential, and profitability scores.
Assign leads to audience segments and prioritize based on calculated metrics, enabling personalized follow-up strategies.
Optimize marketing spend and sales effort allocation by prioritizing high-value leads and customizing approaches for each segment.
First- and third-party customer data stitching
Click → Quote → Call → Bind/Purchase → Claims → Renewal → Re-rating
and every action in between to create a complete view of each policyholder.
Create comprehensive customer profiles that span the entire insurance lifecycle. Our stitching technology connects every customer interaction, from the first click, lead purchase or call, initial quote requests through policy management, claims experiences, renewal processes, and re-rating events to build a complete view of each policyholder.
Email opens, ad clicks, website behavior, content downloads and campaign responses
From quoting, lead qualification, sales, onboarding, and cancellation calls to claims and cross-sell interactions
Bind, claims, cross-sell, renewal, coverage changes, cancellations, and reinstatements
Comprehensive customer profiles that unify every touchpoint, transaction, and interaction across the entire insurance lifecycle
From first click through quote requests, calls, and conversions with complete attribution and lead scoring
Complete policy lifecycle tracking, claims, cross-sell, coverage changes, renewals and cancellation events
Complete marketing journey attribution, campaign performance, and engagement scoring across all touchpoints
Mobile, desktop, phone, email, agent interactions unified into single customer identity
Customer lifetime value prediction, churn probability, cross-sell opportunities, and renewal optimization
See how Fount Core CDP can unify your insurance data and unlock powerful customer insights for your marketing team.