Fount Agentic Marketing Team
Our specialized AI agents work with your marketers together as a cohesive marketing team, each bringing unique capabilities to supercharge your insurance marketing efforts. From strategic planning to execution and optimization, they've got you covered.
Meet Your AI Marketing Team
Collaborative Intelligence
The Fount team of AI agents work alongide your marketers to provide them with leverage and capabilities to complete tasks faster with full transparency. They communicate, share insights, and coordinate efforts between themselves and report back to your team to deliver collective efforts that exceed what any single agent could achieve alone.
Agent Capabilities
Dive deeper into each agent's specialized capabilities and see how they can transform your marketing operations.
Quinley
Marketing Manager - Your AI Chief of Staff
Quinley serves as your AI Marketing Manager and our orchestrator agent. You can think of Quinley as a Marketing Manager and your AI Chief of Staff in one.
Quinley understands the capabilities of each AI agent, understands the role and information of each of your own team members, has context of your own marketing strategy and offerings and brings these pieces together. This enables Quinley to be your first point of contact and hand off your requests, workflows and questions as you dive into activities, ask questions and provide requests
Audrey
Audience Management - Customer segmentation and targeting
Audrey creates sophisticated audience segments by analyzing customer behavior, demographics, and insurance-specific attributes. Simply describe your target audience criteria and Audrey builds the segments with transparent data operations that everyday marketers can understand and follow.
Audience Creation
Criteria-Based Matching
Simply describe your target audience and Audrey builds the segments
Transparent Operations
Clear, understandable data operations that marketers can follow
Dynamic Audiences
Automatically updated segments based on changing customer behavior
Matt
Marketing Analyst - Performance tracking and optimization
Matt integrates all your marketing data - media buying, interactions, conversions, and more - to provide clear insights into performance and optimization opportunities. Ask Matt natural language questions about your marketing performance and get instant answers.
Example tasks: "Matt, compare conversion rates of 35-44 year olds in Florida vs California over the last 3 months" or "How are we tracking to our paid social lead goals this month? Which campaigns are performing best?"
Data Integration
Multi-Source Analysis
Connects media buying, interactions, and conversion data
Cross-Channel Comparison
Compare performance across demographics and regions
Natural Language Queries
Ask Questions Directly
Get answers to complex performance questions in plain English
Goal Progress Tracking
Monitor campaign performance against your targets
Robert
Reporting Specialist - Advanced reporting and data visualization
Robert integrates with your existing reporting templates and automatically generates accurate, up-to-date reports on demand. Schedule reports to be delivered automatically to your preferred communication channels - email, Slack, or wherever your team needs them.
Template Integration
Uses your existing reporting templates and formats
Automated Scheduling
Schedule reports to your preferred channels automatically
Real-Time Data
Accurate, up-to-date reports on demand
Multi-Channel Delivery
Send reports to email, Slack, or your preferred platform
Iris
Identity Agent - Customer identity resolution and management
Iris understands your customer, marketing, and insurance data schemas and how they connect. Iris provides detailed insights on individual customer attributes, user journeys, and specific touchpoints while facilitating data enrichment to complete your customer profiles.
Data Schema & Customer Intelligence
Data Understanding
- • Customer data schema mapping
- • Marketing data connections
- • Insurance data relationships
- • User journey tracking
Customer Insights
- • Individual customer attribute reporting
- • Specific touchpoint analysis
- • User graph enrichment
- • Customer profile completion
Liv
Lead Scoring - Customer value and conversion prediction
Liv uses your existing models or our machine learning algorithms to score leads based on conversion likelihood, churn risk, and lifetime value potential. Liv helps prioritize your sales and marketing efforts on the most promising prospects and coordinates with other agents for targeted actions.
Custom & Pre-Built Models
Use your existing models or leverage our proven scoring algorithms
Multi-Factor Scoring
Conversion likelihood, churn risk, and lifetime value predictions
Agent Coordination
Shares insights with Audrey, Matt, and Iris for prioritized actions
Eva
Experimentation and Value Prediction - Attribution modelling and experimentation
Eva focuses on understanding the attribution of your marketing efforts by analyzing individual user journeys. Eva can design experiments to test what works best for your audience and provide clear insights into which marketing activities drive the highest ROI.
Attribution Analysis
User Journey Mapping
Track individual customer paths across touchpoints
Attribution Modeling
Understand which marketing efforts drive conversions
Impact Assessment
Measure true marketing effectiveness across channels
Experiment Design
Audience Analysis
Test Hypotheses
Performance Tracking
Optimization Insights