The next channel is an AI assistant. Make it a profitable one.
Your prospects are starting to ask AI assistants to find, compare and buy insurance for them. Fountlabs runs that transaction for you from end to end: the assistant finds your products, Fountlabs asks your underwriting questions and prices it on your terms, the customer confirms on your page, and the sale flows back into your ad platforms, CRM and retargeting like any other.
Alpha InsureCo can cover you for $112 a month with a $500 deductible, including the disclosures they require me to show you. Want me to open the page where you confirm and pay, or would you rather speak to someone first?
- CustomerAsks their assistant“Car insurance under $130 a month”
- AI assistantFinds your productsWhat you sell, where, and what it needs to ask
- FountlabsGets consent, asks the questionsContact details and consent first, then your underwriting questions
- FountlabsPrices it, with every disclosureAn exact price, cheaper and better options side by side, and your state's disclosures
- CustomerConfirms and pays on your pageYour forms, your policy number. The person accepts the documents, not the assistant
- FountlabsFollows it throughInto your ad platforms, CRM, retargeting and the ledger, tied to the campaign that started it
The whole transaction, without a web form.
When someone asks their assistant for car insurance, it needs a way in that wasn't built for a person clicking through a form. Fountlabs gives assistants a clean route to your products, asks for consent before any price, works through your underwriting questions one at a time, and comes back with an exact price, the options around it and every disclosure your state needs. The person confirms and pays on your page, and never has to start over.
- Works with chat assistants, browser agents and anything that can follow a link
- Your appetite, states, pricing rules and disclosures, applied every time
- Consent to be contacted captured before a quote
- Hands off to a licensed agent when a case needs one, or when the customer wants a person
Measured like every other channel.
Selling through assistants is only worth it if the policies are good ones. Assistant quotes and binds land in the same data layer as your search, social and partner business and are valued by the same profitability layer.
You see what an assistant-sourced policy costs, what it's worth and how it stacks up against paid search, and you decide how hard to lean into it.
| Route | Quotes | Binds | Cost to acquire | Value per bind |
|---|---|---|---|---|
| Chat assistants | 1,180 | 214 | $190 | $1,180 |
| Browser agents | 640 | 97 | $215 | $1,060 |
| Assistant to your call center | 210 | 61 | $310 | $1,310 |
| Paid search, for comparison | 4,120 | 412 | $435 | $1,120 |
Your campaigns and your assistant channel, working from the same numbers.
Most agentic quoting tools stop at the quote. Fountlabs carries it through to the sale and back into the marketing that started it, so the assistant channel is planned, priced, tested and followed up like everything else you run.
Back into your ad platforms
An assistant sale is a conversion like any other. It goes back to Google, Meta and the rest with its value, so bidding learns from the customers who actually bought.
Into your CRM
The lead, the quote, the answers and the consent land in your CRM as they happen, so your team and your systems see the same customer.
Followed up if they don't buy
Someone who got a price and stopped is picked up by your lead-to-sale retargeting, on the right channel, with the quote they were given.
Steered by appetite, kept on the record
Point assistants toward the products, states and customers you want to write more of. Every quote, bind and hand-off goes in the ledger with the questions asked and answered.
Try it with your own assistant.
We built a fictional carrier, Alpha InsureCo, so you can watch an assistant take a customer from a question to an exact quote, with consent, underwriting questions, options and disclosures, for car insurance and other personal lines. The demo stops where a real customer would confirm and pay, and nothing there can be bought. Ask your assistant for a quote from Alpha InsureCo, or open the demo yourself.
Part of one system.
Agentic commerce acts in market like your other channels. Its quotes and binds flow into the data layer, are valued by the profitability layer and go in the ledger, so the assistant channel is judged on the same terms as search.
Agentic commerce
AI assistants are already shopping for insurance on behalf of your customers. Fountlabs lets them find your products, quote and bind on your terms, and treats them as a channel you can measure and price.