Henk van Biljon

Henk is the co-founder and CEO of Fount, the insurance-first AI marketing platform. Before Fount, he built actuarial data science systems for large insurance companies, where the same observation kept recurring: insurance marketers are asked to drive growth without visibility into the economics that determine whether that growth is profitable.

Fount emerged from MIT's entrepreneurship ecosystem to close that gap, combining agentic AI, marketing technology and actuarial science. Henk writes here about the practical side of that work: unit economics, attribution and causal inference, and what AI agents can and cannot do for insurance marketing teams.

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